A Nation Addicted to Health and Wellness TV

From The Biggest Loser to Britain’s Deadliest Addictions, there is no shortage of television health programmes to choose from in the UK. In fact, interested viewers have their choice between all kinds of shows related to dieting, health, and addiction, from watching people try desperately to lose weight to getting an up close and personal look as family and friends attempt to hold an intervention for a love one struggling with addiction. So, why are so many programmes related to health and wellness shown on TV? The answer is simple; everyone watches them. Here are just a few reasons why these types of shows are so popular.


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Unlike scripted shows, you can never be 100% certain of what is going to transpire on these shows. Could someone inadvertently gain weight or could an addict flat out refuse any offers of help? There could even be a huge disagreement between contestants or family members that leads to highly entertaining dramatic moments.


In today’s body obsessed world, we constantly see stars in the tabloid or on the internet that look absolutely amazing, such as Keira Knightley, Gemma Arterton, and Sienna Miller, just to name a few. What’s even worse is that we often see them looking picture perfect right after having a baby. Reality weight loss shows allow us to see people who are just like us work to get their own bodies in top shape.


Sometimes we like to see others who are not quite so successful. It is simply human nature because it tends to make us feel better about ourselves. Don’t try and deny it.


Whether you are trying to lose weight or are battling an alcohol detox addiction, seeing other people, who are in a situation similar to your own, can provide strength, encouragement, and even a bit of guidance. Plus, by watching others accomplish their own goals right before our own eyes (over the course of a season), we are reminded that it is possible for us to do the same.


This loosely goes along with watching others fail. Whether we realise it or not, we tend to get a small emotional boost when we see people who are not doing as well as we are. Then, we feel the need to cheer them on as they fight to better themselves, whether they are trying to lose weight or put an end to their drug use. Of course, we also enjoying seeing those that we have rooted on through the course of a season succeed.


In the UK, health programmes, especially those focused on weight loss and addiction will not be disappearing from our TV screens anytime soon. In fact, there is a good chance we will continue to see more and more hit the air.

Television Sells Boating Holidays Says Thomas Cook.

Holiday providers like Thomas Cook, and smaller independent holiday business owners have reported that boating holiday sales have increased by more than 8% since the recent TV advertising campaigns were driven to UK shores.

Such adverts (including local and national magazines and newspapers are using alluring text to get their message across… Much like what you read below:

boat and canal holiday

When you are planning what to do on your next holiday, a boat trip is a unique and entertaining way to spend a few hours or even the entire day. From getting an up close and personal look at marine life to seeing your destination from an entirely new perspective, there are plenty of reasons taking a boat tour is worth taking the time to do.

An Unforgettable Look at Everything that Calls the Water Home

Whether you are on the coast or landlocked, a boat trip still offers plenty of chances to see various types of wildlife you simply can’t see in other parts of the world. If you are on the coast, a dolphin or whale tour is a definite must. As an added bonus, you are likely to run across various species of seabirds, seals, fish, and more.

If you are farther inland, boat and yacht tours of rivers and lakes are worth considering. Depending on where you are spending your holiday, you may see anything from various types of fish and birds to alligators and crocodiles. Lake and river boat tours also give you the chance to potentially see other animals that live near or on the water, such as beavers, bears, deer, and more.

A Rare Opportunity to See a New City

Anytime you are on holiday, sightseeing is an absolute must. Of course, walking around can quickly get tiring and hot. This is why so many favorite holiday destinations, such as NYC, Paris, and Venice, offer boat tours of the city. Many cities offer day and night tours and take travellers past world famous attractions and top sightseeing spots, while also ensuring they get exquisite views of the city skyline. Most boat tours feature a well-informed tour guide, so that travellers get the full story about everything they pass.

See Places and Sights You Can’t Get See Anywhere Else

In some cases, boat tours offer travellers the chance to view places and sights they would otherwise not be able to reach. For example, glass bottom boats give you the opportunity to get up close and personal with everything from colourful tropical fish, manatees, and sea turtles to coral reefs and mesmorising underwater vistas. Depending on where you are on holiday, you may even be able to take a glass bottom boat to the site of a shipwreck.

A Comfortable Sightseeing Adventure

Many boat tours take place on boats that feature comfortable seating and have an attentive skipper and crew at the helm. In some cities, boats are available that are temperature controlled and even have refreshments on-board. In most cases, boat tours only accommodate a small number of guests, ensuring guests have great views of everything and can easily ask questions.

Holidays provide the perfect opportunity to try something new and different. If you have never taken a boat tour, it is time to think about doing so. With boating holiday prices set to increase in popularity and price over the next two years now has never been a better time to take the plunge and go on a cruise or boating holiday expedition.

With all of this success you can expect more Boating holidays to be advertised on a TV or cinema screen near you.


Autotrader TV Advertising

Since almost the birth of cars and Henry T Ford, there has been Autotrader.

Beginning back in the 1950’s Autotrader took less than five years to dominate the car market and support car buyers and sellers to trade their vehicles across the country. When it all began there was nothing more than the loyal print magazines that us old folk are so use to.

To book your car into Autotraders car sales print magazine you had to telephone their office, describe the car in full detail and send a cheque to pay for your advert. Despite all of the hindrances to this method, Autotrader quickly shoved it’s way to the beginning of the queue for car sales, and they’ve never left the number 1 spot.

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As we all know, the internet ensued and Autotrader took 15 years to become a completely online magazine. Their print ad’s stopped altogether in early year 2,000. As with many large corporations Autotrader thrived in the new digital world as they’re costs plummeted buy national and global reach expanded. Now they are almost untouchable as the leading car selling magazine in the UK and America.

Alongside their exponential growth car buying services have cropped up, promising fast cash to car owners than need money in a hurry. One of the well known companies is We Buy Any Car, who operate around the world but have become house hold names in the States and UK.

One thing that the two companies have in common is their advertising budgets for TV advertising. Prime time slots on Friday and Saturday nights have allowed both Autotrader and We Buy Any Car to display their brands to the masses.

Although it seems the companies are in direct competition with one and other, they really are not. They have quite separate target audiences. In general the We Buy Any Car target market are those that are in desperate need of cash, whilst Autotrader promote getting car retail values by accessing their elite advertising platforms.

image of explosion to depict massive business growth

But both firms do have some commonalities. Both have dedicated departments for all vehicle types. So, there are separate parts to each company for the sale of cars, vans, motorbikes, boats, lorries, caravans, caravanettes and even trailors.

It may be surprising to hear how there’s been a huge growth of companies that adopt the We Buy Any Car car buying service methodolgy. In order for their business to have thrived they’ve relied upon car owners accepting significantly less than market value for their motors. Because each car is entered into a car auction and sold for small profits of £100 to £300 per vehicle, the company have needed to sting car owners but provide a huge convenience factor. One that seems irresistible to many car owners around the world. In fact, you can expect as much as 50% less than the true value of your car when accessing these types of services.

TV advertising has made all this so much easier for companies like these to survive and thrive.

For small and medium sized businesses that don’t have a multi million dollar budget, good old internet is still the way to go.

Paul at Dewedstrijden TV.

The Best Guide For Media Advertising

Media have actually been one of the most oldest and also trusted means of advertising and marketing. Throughout the years, numerous companies have actually taken the benefit of this source of publicity and marketing and also have actually put on profits. Companies spend an enormous amount of cash for media advertising however their success likewise relies on picking the best advertising media. It is advisable to choose that sort of media that is most appropriate to the product and services provided by a company.

The Best Guide For Media Advertising

What Media Advertising Consist Of?

Media advertising consists of different methods of advertising the product. This includes newspapers, tv, journals, billboards, handouts, radio, Internet, yellow web pages, and direct emails. The principal objective of using media for advertising and marketing is to draw in viewers as well as thus creating even more revenue by boosting the sale of the product.

Media Advertising Vehicles

Several of the great ways of media advertising includes


Tv is one of the most useful resources of media advertising. Television has the maximum ability to reach nearly every home for the entire of 1 Day.


Newspapers additionally practically reaches every house throughout the globe and also is just one of the significant media components.


Among these, The Internet has verified to be one of the most decided and also favorable media. Businesses can promote their item through a website as well as can thus draw in big web traffic to it and also in online radio.


Publications are additionally a great medium of advertising and marketing. Books are limited to a specific group of people that acquire them for that reason the ads in these magazines are for a particular audience just.

The Best Guide For Media Advertising

Fundamentals of Media Advertising.

Consumers effortlessly obtain the details regarding the product through media advertising. Before promoting the product, a company has to remember certain essential elements that help in bringing in viewers. This include:

  • A good media advertisement should consist of a great content, which must cover the attributes, use, and benefits of the item.
  • The content of media advertising campaign ought to be developed by keeping in mind the possible market for the question.
  • Placing a large amount of money in the advertisement does not ensure the success of the subject. Therefore, put a significant quantity of cash just and also offer top priority to content.

Media Advertising Agencies.

Because of the existence numerous media promotion means, it becomes tough for a company to choose the best medium. This is when the business has to employ a business consultant or media advertising agencies, which aid in the choice of the most effective offered media for the firm. Over the last couple of years, the appearance of this ad agency has streamlined the advertising and marketing process for business.

Media marketing firms consist of the professional team like OEG Interiors Cardiff that is split into different departments. Each department assists a business in looking after each activity of marketing. The various divisions include customer service division, creative department, execution division, and public relations team. These agencies work by the client’s demands and requirements to highlight the best outcomes.

Altering With Time.

Media advertising sources have altered and also established with time. Formerly, TV, as well as newspapers, were the most looked for methods of advertising a product. Today Net, telemarketing, and TEXT ads have brought a radical modification in ad situation.

Benefits And Popularity Of Online Radio

Offered the manner in which the internet as well as the Net have invaded our lives over the past many years, it is rarely unusual that songs or rather the radio would certainly be one of the areas being controlled by the internet. Internet radio has, over the past couple of years considering that its inception, end up being very popular, specifically amongst those who are continuously functioning and should unwind while at work. Just like the conventional radio, online radio delivers the very same sort of songs as well as various other programs, albeit over the internet. In addition, exactly what is fascinating is the growth of internet talk radio, which enables you to pay attention to various prominent chat shows online.

Benefits And Popularity Of Online Radio

Since its creation in 1891, the radio has actually been a popular tool of communication with enhancing online radio being presented occasionally in the year 1993 by Carl Malamud. This brand-new invention has been a benefit to many individuals across the globe, particularly those who like to hear music from around the world. With internet radio, not just can you hear great songs or chat shows however can do so from any kind of part of the world.

  • Simply puts, if you are in England, you could still hear prominent United States radio reveals online with the help of internet radio.
  • In addition, if talk shows passion you after that you can additionally listen to your favored talk shows online through the internet talk radio. By the way, Carl Malamud’s very first transmission was a live talk show, which was at first offered only to neighborhood audiences but with the help of the internet radio was sent internationally, which by the way began the whole field of talk radio terminals online.
  • Provided the fact that the software application for paying attention to online radio is effortlessly available, sometimes also free, the majority of teenagers in addition to grownups download it to listen to their favored songs while at the office or at leisure.
  • A research revealed that virtually 15 % of teenagers as well as grownups were regular listeners of online radio, often proclaiming it to be their favored or stress buster.
  • Additionally provided that there are lots of radio terminals offered online, possibilities of getting burnt out are beside minimum and as a result they have come to be incredibly popular amongst the youth of today.
  • All things have their advantages as well as negative aspects, so likewise internet radio. Establishing an online radio terminal is really simple and inexpensive, which most likely is the most significant benefit.
  • Organizing staff members, maintenance of radio station along with format as well as other details are quite simple and for that reason developing a radio station online is a financially rewarding deal for those that desire their very own stations.

Full freedom of the you establishing such an internet radio terminal makes sure that you have the last word in matters related to the kind of songs you play, the chat shows and all the other little aspects that are necessary while running an online radio station. Just what you intend to go over as well as how you go over numerous concerns is left to you, which once more is an advantage specifically if you are developing an online talk radio terminal than the television. Last but not least, individuals could pay attention to whatever they want, whenever they want and if they miss out on something after that they can streamline it later.

Benefits And Popularity Of Online Radio

All good things included their downsides and also the greatest drawback or downside of an online radio station is that you require a computer system and also internet link, if you intend to hear such songs or chat shows. In other words, without a great internet connection and also appropriate computer system as well as software program, you will not have the ability to hear such online radio stations. Secondly, the amount of bandwidth made use of by internet radio is huge, which can impact the speed of other tasks that you indulge in online. However, if you have a great computer and high speed internet link, after that you need not bother with these two elements and could appreciate the benefits of listening to an online talk radio or internet radio.

Radio is not just permanently songs however likewise for good as well as revitalizing chat and also if you are on the lookout for one, then you need to definitely try and also tune into an internet talk radio, where chat shows control. Internet talk radio is very similar to the typical one, where there is a host that interviews an additional and also there is target market participation, the only distinction being that the internet talk radio is transferred through the internet and also can be accessed around the world.

Benefits And Popularity Of Online Radio

Finally, advertising and marketing with such radio stations causes a great quantity of earnings as the internet radio is just one of the most amazing advertising remedies for all. Individuals can make use of audio along with video clip promotions to feature their firm, service or products over a talk show or songs transferred through the online radio. The most amazing part of these ads is that a lot of talk radio stations allow you to tailor your advertisements such that they increase your visibility and profitability.

LCD Television And Its Various Impact

LCD Tvs are normally brighter than plasma Televisions, and numerous could double as a computer display or media-center display screen. LCD televisions are now coming out larger and at rates that are actually starting to take on those of similar-size plasma Televisions. LCD tvs tend to have a somewhat slower feedback time compared to their plasma equivalents. LCD televisions make use of much less energy that their plasma equivalents as well as have the tendency to have a longer light life (although recent advances in plasma modern technology have made the lamp life problem almost a moot point).

LCD Television And Its Various Impact


LCD Television technology has actually progressed substantially, especially relative to the duplication of black levels. Huge LCD tvs could actually be held on the wall surface, while smaller sized sets, up to 21-inch screen dimension, could conveniently fold under a wall cupboard. The only major drawback with LCD tv set is that larger display dimension LCD panels are generally a lot more pricey than their plasma matching. Though LCD Television are turning out to be much more budget-friendly compared to ever, with 40-inch LCD TV sets offering virtually on the same level with similar screen-size plasma televisions, yet LCD tvs still represent an expensive financial investment.

Although Plasma TVs seem to be obtaining all the focus around, the LCD television is additionally making an impact. Plasma tvs discuss a lot of the very same qualities as LCD televisions, however do reveal stamina in areas that LCD’s come up short. Lots of people really feel that as well as LCD television revealing a blank, black photo, could appear virtually grey unlike the plasma image which is much closer to a true black. Up till lately, it was unusual to see an LCD tv in a 37-inch display size. Size is still a concern with respect to LCD Tv.

Smaller sized dimensions are for that reason the guideline when in pertains to LCD Tv. These brand-new LCD Televisions are good to go to go head-to-head against plasma displays for the future of Televisions. The main points one has to see are the dimension of the LCD Television and the cost of the TV. You have to see the variable called the higher Shade depth, of the LCD Screen the capability of the Display to show more variety of Colors, shorter reaction times whereby the LCD Tv has the ability to show also fast relocating things with out obscuring the quick movements.

LCD Television And Its Various Impact

LCD’s on the other hand appearance best when checked out straight on. LCD panels have been used for a number of applications, including computer system monitors and also tv screens.


Television (TV) product specifications are acquired from vendors or 3rd parties and although we strive to present exact info. Burn-in is no longer much of a worry as it used to be with plasma televisions around the recent past, particularly for individuals with normal TV watching requirements. Fixed panel televisions are rapidly coming to be quite widespread on store shelves and in customers’ houses. Sony Bravia KDL-40V2500 40-inch 1080p LCD Television The Sony KDL-40V2500 is a 40-inch 16×9 LCD television with a native pixel resolution of 1920×1080 (1080p) as well as a real life comparison ratio of 1,300:1. The detail, color consistency, as well as contrast, on this LCD television is excellent.